Apply for Sponsorship
We review sponsorship requests through a structured application process to ensure every opportunity receives fair consideration and aligns with our Community, Culture, and Corporate impact pillars. Applications are evaluated based on strategic fit, community benefit, activation opportunities, and overall impact.
Before You Apply
Organizations should:
✅ Align with at least one of our ESG or Community Impact pillars
✅ Demonstrate measurable community benefit
✅ Provide a clear budget and use of funds
✅ Outline expected attendance and audience reach
✅ Showcase opportunities for partnership activation
✅ Meet application submission deadlines
✅ Comply with company policies and governance standards
Applications Will Not Be Considered If They:
❌ Conflict with company values
❌ Have political affiliations
❌ Lack financial transparency
❌ Primarily benefit individuals rather than communities
❌ Create unacceptable reputational risk
❌ Are not registered charitable, community, sporting, educational, or recognized nonprofit organizations
Sponsorship Timeline
September 30, 2026: Round 1 Applications Open
Applications accepted for initiatives occurring between January and June.
October 22, 2026: Round 1 Review & Decisions
Applications reviewed and shortlisted.
November 6, 2026: Sponsorship Pitch Meeting
Selected organizations present their initiatives.
January 2027: Round 2 Sponsorship Review
Applications for second-half-year initiatives.
April 2027: Round 3 Sponsorship Review
Final funding and partnership allocations for the remainder of the year.